Overview:
For the second consecutive year, led the creative direction for the singles, doubles, and finals opening shows at the ATP Finals. Focused on pushing the show’s creative boundaries while enhancing audience engagement and overall quality.

Concept:
Turin is a city of rhythm home to a vibrant electronic music scene that began in the 1980s. Tennis, with its unique rhythm, shares this quality. For our show, we created a custom music score that merged these two worlds, sampling the sounds of the city and the game.  

Results:
Modernized the show by collaborating with an artist to create an original music track inspired by the venue’s heritage. Introduced a contemporary dance style that captivated the audience and elevated the production.