SENIOR CREATIVE

I’m all about Joy. I want to have a good time, I want to smile, and I want the work I make to do the same for other people. That’s what stays with people and for me, is the heart of culture-led work. I think play gets lost as we get older for no reason, and I love creating work that brings it back.

I’m a Senior Creative that thrives on culture-led work. Over the last six years, I've worked with brands like KFC x Netflix, Red Bull Racing, Chevrolet, Nissan, ATP, Formula 1, and Foot Locker. My biggest strength is experiential, whether that’s directing the 2024 ATP Finals Opening Shows or turning a KFC x Stranger Things menu drop into a playful, real-world adventure.

While live experiences are my foundation, I actively seek out a wider variety of work to build a well-rounded, cross-channel skillset. The end goal is ECD, and I believe the best creative leaders know how a physical moment ties perfectly into social, content, and the broader campaign.

Whether I’m running a project from the ground up, mentoring junior creatives, or talking a legacy brand into a bolder idea, my goal is the same: make detailed, culture-led work, and make sure we're having a good time in the process.