SENIOR CREATIVE

I’m all about joy. I believe play gets lost as we get older, and my goal as a Senior Creative is to create work that brings it back. For me, that feeling is the heartbeat of culture-led, earned-first campaigns.

One of my highlights was winning the Campaign Experience Award (Outdoor) for our KFC x Netflix Stranger Things collaboration, where we turned a simple menu drop into an immersive, earned-media moment. 

Because I believe a disruptive idea always beats a massive media spend, I'm also proud to be a Judge for the 2026 Creativepool Annual (Low Budget category).

Over the last six years, I've worked with brands like KFC x Netflix, Red Bull Racing, Don Julio, Nissan, ATP, Formula 1, and Foot Locker. While live experiences have been my foundation, I actively seek out a wider variety of work to build a well-rounded, cross-channel skillset. The end goal is ECD, and I believe the best creative leaders know how a physical moment ties perfectly into social, content, and the broader campaign.

Whether I’m running a project from the ground up, mentoring junior creatives, or talking a legacy brand into a bolder idea, my goal is the same: make detailed, culture-led work, and make sure we're having a good time in the process.