Overview: Concepted and art directed in-store designs and a product shoot for the 2023 NBA Paris Game, ensuring a cohesive visual identity that aligned with the event’s energy and cultural significance.

Concept: Paris is the French capital of both fashion and basketball. The campaign aimed to take the NBA influence and express it in a Parisian style. Drawing inspiration from the self-expression OG Dennis Rodman.

Results: Delivered a cohesive visual identity across both social media and in-store branding, strengthening Foot Locker’s presence and impact throughout the event.