Overview: Contributed to the event’s ideation and collaborated with the Design Director to guide the development of its adaptable identity. In its inaugural year, attended events to art direct social content and product shoots, ensuring a cohesive visual narrative. 

Concept: Summer Jam is a series of events held at grassroots courts across Europe, designed to bring communities together through a touch of nostalgia while fostering growth and connection. We crafted a versatile identity that could be adapted to each location while remaining uniquely owned by the local teams.

Results: Its success in the first year led to the introduction of a cross-European basketball tournament in its second year, further expanding its reach and impact. The communities have begun to adopt the identities created as part of their own communications.